Gitex Cairo joins Mediterranean federation for IT exhibitions

Published November 15th, 2000 - 02:00 GMT

Plans are taking shape for the third staging of Gitex Cairo, which recently joined the Federation of Expositions of Information and Communications Technology (Feram). Gitex Cairo 2001 will be held April 4-7, 2001 at the Cairo International Conference Center. As the premier quality IT event in North Africa, the Levant and the Mediterranean, it provides an ideal platform for market newcomers to establish a presence in the region and connect with numerous IT professionals.  


As a new member of Feram, Gitex Cairo representatives gain access to a range of international exhibitions throughout Europe, providing new opportunities to network with potential exhibitors and attract increased interest and support from the Mediterranean region. The move is expected to boost exhibitor participation significantly as it provides exposure to the event at a range of IT exhibitions including Bilisim – the main Turkish IT exhibition held in Istanbul which is entering its 7th season, Simo in Spain, Tecnorama in Italy and Europe’s leading IT event Smau, also held in Italy. 


Feram was established in March 1998, out of a Smau initiative and is directed from Milan, home of the Milan Fair and Smau. The organization promotes technological cooperation and relations with the European Union and other international organizations committed to the economic and social development of the Mediterranean region. 


Gitex Cairo was launched in April 1999 and in 2000 it occupied a net area of about 2,500 square meters. Companies representing Bulgaria, Canada, Cyprus, Egypt, France, Germany, India, Italy, Jordan, Korea, Lebanon, Malaysia, the Netherlands, Singapore, Switzerland, Taiwan, Turkey, the United Arab Emirates, the United Kingdom and the United States participated. This year’s event is expected to continue the expansion trend. 


“The interest in the 2001 event has been overwhelming and we are anticipating increased exhibitor participation this year with the addition of a new feature, Scan-Tech Egypt. With a focus on the newest technology in automatic data capture products and solutions, this complementary event is expected to draw the interest and participation of many of the world’s most important scanning technology multi-national organizations,” said Dijana Likic, International Project Manager for Gitex Cairo. 


Many of the companies that participated in the 2000 event said it was a wise investment that helped them connect with key sources, enabling them to strengthen their presence in Egypt and the surrounding region.  


“We organized five daily seminars at our booth and each attracted 20-35 attendees. We were very impressed with the quality of seminar attendees. Furthermore, we signed two key deals during the exhibition with RITSEC and the National Telecom Institute (NIT), consequently we’re planning to increase our presence at Gitex Cairo 2001,” said Jeremy Santiago, marketing and communications coordinator for Cisco Systems International. 


In 2001 the event will again be complemented by the Reseller Channel Forum, the region’s most significant seminar and workshop programmed dedicated to helping IT resellers expand and maximize their potential; the Gitex Cairo 2000 Conference organized by Datamatix, USA, which provides training sessions and opportunities for local and international vendors to present their latest IT products and solutions; and Microsoft’s Tech-Ed Conference, which made its Middle East debut at Gitex Cairo 2000. 


The 2000 edition of the show highlighted areas of co-operation between Egypt and the UAE, particularly in the field of information technology. Dubai Crown Prince and UAE Defense Minister, General Sheikh Mohammed Bin Rashid Al-Maktoum, and the Egyptian Prime Minister Atef Ebeid inaugurated the event in 2000 during which Sheikh Mohammed said that Egypt and the UAE will work in co-operation to build their respective IT industries 


Gitex Cairo 2001 will feature live demonstrations and product launches in a number of IT realms. In addition, displays will feature the latest in computer systems, hardware, software solutions, desktop publishing advances, office automation, multimedia products, multilingual applications, networking and business communication options to support the growth of e-commerce, on-line information services, mobile computing, power systems, mainframe and storage technology.  


It will also include office technology products and accessories, personal computers/net PCs, financial and money handling hardware/software, Internet products, browsers, web servers and web mastering products. 


Computer Shopper Cairo 2001, the retail partner of Gitex Cairo which runs alongside the main event, is open to the public and offers visitors substantial savings on a vast array IT products and accessories. The Shopper will feature popular brands of computer products, printers, accessories, peripherals, electronic products, office automation, telecommunication and security products, audio visual systems, software solutions, Arabic linguistic technology and the latest in educational and entertainment software. In 2000 it witnessed the participation of more than 40,000 individuals and recorded deals totaling more than 6.5 million Egyptian liras (LE).

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