Three days after the launch of the Forever Dubai campaign, gold retailers in the city are already seeing a substantial awareness level among shoppers about the promotion.
As a key sponsor of the initiative, the Dubai Gold and Jewellery Group in partnership with DTCM is offering delegates, tourists and Dubai shoppers a chance to win 25-kilograms of gold when spending 200 Emirati dirhams ($54) at the more than 400 member outlets until September 25.
There is a concerted and well-planned strategy, which is expected to convert visitors into highly involved shoppers of the dynamic tourism landmark, the Dubai Gold Souq. Beginning from the airport, the shopping message about winning in the city of gold is being reinforced through the welcome packs given to the visitors at the hotels, the in-taxi promotional material, the outdoor media as well as radio campaigns.
”We expect a high level of incremental revenues flowing in from the transactions during the later days of the Forever Dubai campaign, as the delegates start visiting the Gold Souq as well,” said Owner of Mohammed Hashem Khasem jewelers, Mohd. Omar Khazimi. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
