GolinHarris have recently been appointed agency of record to handle the City of Arabia account for Ilyas & Mustafa Galadari Group. Part of Dubailand, the City of Arabia constitutes one of the leading private sector projects in the Middle East and will form a new suburb of Dubai on Emirates Road, next to the Global Village. The key parts of the project are on target for completion in the spring of 2008.
Anwer Sher, Director, City of Arabia commented, “It was extremely important for us that the chosen agency showed the enthusiasm and commitment as well as the professionalism to do justice to this world class project. GolinHarris did just that and we are looking forward to working with them to ensure that City of Arabia gets maximum exposure”.
The City of Arabia has a number of striking features including the Restless Planet dinosaur theme park and the Mall of Arabia, which is the largest retail facility in the region, and among the largest in the world. The development will also feature 34 residential and commercial tower blocks, a complex of 5 storey buildings fronting onto a 10km meandering waterway and 3 hotels.
Speaking about their recent win, Ziad Hasbani, Managing Director, GolinHarris commented, ”We have been working with the City of Arabia team on a project basis since Cityscape and are now delighted to have been appointed to handle the account full time. This is an important win for us which further reflects our specialist experience in the real estate sector”.
Founded in 1956, GolinHarris is one of the world's leading public relations firms with offices in North America, Europe, Asia and now the Middle East. As part of the Interpublic Group of Companies (NYSE:IPG), one of the world’s leading marketing communications groups, GolinHarris reach extends to more than 4,000 multinational, regional and local clients in 130 countries around the world.
In the Middle East, GolinHarris is headed by Gregory Tikanhoff, Regional MD, and Ziad Hasbani, MD, who head up a team of highly experienced and multicultural public relations professionals with an expertise in a wide range of industries.
