Leading retail franchise operator Alshaya Group and global hospitality company Hilton are proud to announce a strategic partnership bringing together their award-winning loyalty programmes Aura and Hilton Honors. This strategic partnership not only introduces a comprehensive rewards system but also showcases an unwavering commitment to elevating customer experiences across the board. John Hadden Chief Executive Officer, Alshaya Group, said, “This partnership with Hilton is a significant step in expanding Aura’s value for our members. By launching with a two-way status match and an exclusive offer for Aura members, we are ...