Growing number of ME companies confirm participation in Gitex Cairo

Published November 15th, 2000 - 02:00 GMT

Interest in Gitex Cairo is growing among Middle East companies. Gitex Cairo, to be held at the Cairo International Conference Center April 4-7, 2001 will showcase a range of innovative information and communications technology products, and organizers say exhibitor interest among organizations in the region has been piqued by the recent success of Gitex Dubai. 


“We’ve confirmed the participation of several newcomers from the Middle East including Zeine Technological Applications of Jordan and Millexell, a new UAE company which was launched during Gitex Dubai,” said Dijana Likic, international project manager for the Dubai World Trade Center.  


In addition, Acer, Valuevad and Al Yousuf of the UAE, have confirmed their participation in Gitex Cairo. In fact, Al Yousuf has increased its presence in a bid to penetrate new markets in the North Africa and Levant regions. 


Al-Jassim Electronics of Saudi Arabia will make its debut at Gitex Cairo in 2001. The company is a distributor of various power protection products, and was singled out in February 2000 by Tripp Lite, a power protection equipment manufacturer, for its stellar performance in enabling Tripp Lite products to gain prominence in Middle East markets.  


Tripp Lite applauded Al-Jassim for its excellent educational and marketing efforts and noted that in addition to providing training and evaluation units to customers, it has dedicated a section of its website to power protection products, in a bid to help educate customers so they’ll know which type of product best meets their needs. 


“We want to offer our customers the best value in power protection.That's why we've been actively educating our largest accounts on the benefits of various products, as we will soon do with all our customers,” said Hassan Ragab, a Product Manager at Al-Jassim. Al-Jassim Electronics will feature Tripp Lite UPS systems, surge suppressors and other power protection products at Gitex Cairo. 


Zeine Technological Applications, which recently worked with STS, a regional system integrator and Brokat Infosystems of Viennea to implement an on-line banking solution for Arab Bank in Jordan, is a software development company based in Amman, Jordan.  


Established in 1991, Zeine will promote a range of software products at Gitex Cairo including the award-winning Alef, a bilingual Arabic/English word processor that was independently developed for the Apple Macintosh environment. Alef won the best product award in the Middle East Technology Show (METS) ’95 and the best of GITEX ‘96 award as well. 


In addition, Zeine will feature Seen, a bilingual Arabic/English spreadsheet application for Apple Macintosh computers. AlefWorks, a collection integration of Alef and Seen, launched in May 2000 will also be featured at Gitex Cairo. 


Gitex Cairo 2001 will feature live demonstrations and product launches in addition to the latest in hardware computer products, systems hardware, software solutions, desktop publishing, office automation, multimedia, multilingual applications, networking and business communication, on-line information services, mobile computing, power systems, mainframe and storage technology.  


It will also include office technology products and accessories, personal computers/net PCs, financial and money handling hardware/software, Internet products, browsers, web servers and web mastering products. In addition, the exhibition will be complemented by the Gitex Cairo Conference and the Gitex Cairo Reseller Channel Forum. 


Gitex Cairo 2000 covered an estimated 2,500 square meters and 20 countries were represented at the exhibition. It witnessed a number of co-operation agreements, the most significant being the one signed between the Egyptian government, represented by the Communications & Information Ministry, and Cisco International in the field of communication and information networks. Details about the Smart Villages project were also announced at the event. 


Gitex Cairo was launched in April 1999 following the success of Gitex Dubai, which celebrated its 20th anniversary in 2000. Gitex Cairo represented the Dubai World Trade Center’s first foray into the international sphere of exhibition planning. It is now working in partnership with Termium, Lebanon’s largest IT event, to extend Gitex’s Middle East presence.  


Termium-Gitex was held in Beirut in September 2000. As a member of the Federation of Information and Communications Technology Expositions in the Mediterranean (Feram) Gitex Cairo is focusing on expanding its presence in the Mediterranean region, to complement its success in the North Africa and Levant regions.

© 2000 Mena Report (

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