International car rental company Hertz is launching a new drive to increase benefits for its Middle East franchise operations and customers, according to a company press release. Hertz recently held it’s annual Middle East Franchise conference in Dubai. The main focus of the conference was to discuss plans for the continued development of Hertz activity in the Middle East, and to enhance regional business.
“The Middle East is an important region for Hertz as it continues to develop as a business center and travel destination. The Middle Eastern traveler is diverse and sophisticated, with a wide variety of needs,“ explained Richard Hillman, Middle East Franchise director.
Throughout the Middle East, the number of Hertz car rental branches more than doubed in the last two years to the present total of 63. More new branches are in the pipeline. In the Middle East, Hertz is represented by franchise operations in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, the UAE, and Yemen, and by general sales agents in Saudi and Bahrain. Hertz operates from approximately 7,000 locations in more than 150 countries. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
