Hilton International has confirmed an increased level of participation from its global portfolio at the forthcoming Arabian Travel Market 2003. A number of senior sales and marketing representatives, as well as personnel from 22 properties worldwide, will travel to Dubai especially for the event.
“This increased level of international participation is indicative of a resurgence in consumer confidence in the travel sector both regionally and worldwide. All our properties in the Middle East are taking part, as well as hotels from Cyprus, Germany, Italy, Maldives, Mauritius, Munich, Turkey, Thailand and UK,” said Rudi Jagersbacher, vice president of operations, Hilton International.
Hilton now operates 31 regional properties, 14 of which are in the Gulf. As one of the first international hotel chains to enter the United Arab Emirates (UAE) market, many of Hilton’s most established regional properties are located in the UAE. Hilton Al Ain opened in 1972, Hilton Abu Dhabi followed in 1973, while Hilton Fujairah celebrates its 25th anniversary.
Exhibiting at ATM for the tenth consecutive year, Hilton plans to launch a new brand product, a summer program, while also announcing a number of regional and global marketing initiatives for 2003.
“ATM is of the utmost importance and will be utilised as a platform to kick-start activities following an uncertain first quarter in the region. As an international travel hub, Dubai is the perfect location for an exhibition such as ATM, and our representatives really look forward to a successful and productive visit,” continued Jagersbacher. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
