Ikea, the Swedish retailer, is going out on the road for two weeks to help people in the UAE catch up on their sleep with the ‘Ikea Nap Truck’.
Complete with a bedroom to instil rest and relaxation, sleepy visitors will be able to try a mobile sleep experience and take a 20-minute power nap.
According to a recent survey done by Ikea, one in three people in the UAE believe they miss out on hours of sleep and if they could, they would take back an extra hour of sleep every day. In order to help them catch up on their sleep and show how they can upgrade their own bedrooms at home, the Ikea Nap Truck will be touring the cities of Dubai, Abu Dhabi and Al Ain every day from February 22 to March 6, from 10am to 10pm.
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