NIIT, an India-based corporation specializing in IT education, has announced its intention to improve its penetration in the Middle East by translating its specialized courses into Arabic by early 2001.
Speaking to Business Line, Varun Khanna, NIIT's head of education and learning for West Asia and Africa, said that the company believes it can substantially expand its market base in the region by offering it programs in a more easily understood form. This, he said, and is particularly the case in Saudi Arabia, where knowledge of the English language is relatively low, but the prospective number of students is high.
NIIT is already well established in the Middle East with two educational centers in Jeddah, Saudi Arabia, and two more planned in that country — in Al Khobar and Riyadh. Two centers will be opened in Egypt by November and another three are planned. In the UAE, NIIT already operates a center in Dubai, and agreements have also been finalized to set up centers in Sharjah and Abu Dhabi.
Khanna said the company expects to see 100 percent growth in profits and 50 percent growth in revenue in the first year of the NIIT's new program in the region.
With a market capitalization of about $2 million, NIIT offer the business community both IT training and a range of software solutions. It counts among its list of clients companies such as British Airways, Citibank, Deutsche Bank, Hewlett Packard, IBM, Microsoft, Macmillan, Oracle, Reuters, Sony, World Bank, Sun Microsystems and Toshiba. — (Albawaba-MEBG)
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