India's Enercon Systems, a Sub-continent energy saving technology firm, is planning to establish a manufacturing and regional distribution base in the UAE, as part of its drive to increase its Middle East and Africa market share.
The company, which will launch its industrial power management and automatic billing software in Dubai next January, at Middle East Electricity 2003 - the region's exhibition and conference for the energy industry - says the facility could be operational within one year.
“We are holding talks with several free zones in the UAE but no decision has been taken, yet, on where the facility, which will service the Gulf and wider Middle East as well as Africa, will be located,” said Hema Hattangady, Managing Director, Enercon Systems.
“We have had little penetration in the Middle East and Africa, but there is huge potential to expand our market share. The demand for energy saving products is growing rapidly as companies strive to control electricity consumption.”
Enercon says studies in Asia and the Far East, where its systems are already in use, have shown they can deliver profit increases ranging from 12 percent to over 400 percent, dependent on industry sector, for every five percent reduction in energy cost.
“Bridging the region's energy demand-supply gap through increased power generation is very expensive - Saudi Arabia alone will need $115 billion investment over the next 23 years. Energy management systems offer a practical alternative to building new power stations,” said Hattangady
“The energy hole is of prime concern to policy makers at the macro level. But it is consuming industries that can contribute most through increased efficiency and reduced wastage.”
To spearhead its Middle East expansion plans, Enercon Systems will stage the regional launch of its computer based power management software at Middle East Electricity 2003, as well as showcasing its digital panel and multi-function meters and harmonic filters. -- (menareport.com)
© 2002 Mena Report (www.menareport.com)
