The local personal care products industry is constantly developing throughout the Middle East, with international cosmetic and beauty companies reaching a growing market. Figures appearing in a recent edition of the Middle East Marketing Intelligence Report have shown that the total weight of beauty products imported during the first nine months to Saudi Arabia reached 12,210,982 kilograms, valued at SR 304 million. The main product, accounting for SR 4,659,681 of the total imports was skin moisturizers.
The newly opened flagship counter of L’oreal products is located in the Deira City center shopping mall in Dubai, consisting an first advice/consulting center as well as a full range of L’oreal products. The company’s managing director for Africa, the Orient and the Pacific Zone has stated that a similar opening will be in Abu Dhabi, Jeddah, Riyadh and Dammam. Moreover, he asserted that additional outlets are scheduled to open in Kuwait, Oman, Bahrain and Qatar throughout the upcoming year.
The director of L’oreal in the Jebel Ali zone has stated that the company aims at capturing 20 percent of the GCC countries’ hare care and make up sectors.
Meanwhile, according to the Jordanian Al-Rai daily, the international cosmetics company, Revlon, has introduced into the kingdom its new “Colorstay” lip color, a long-lasting liquid lip color currently available at the Abu Sharqa Trading Company and additional stores throughout the kingdom. –(Albawaba-MEBG)
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