“Today we are launching the biggest advancement in the history of the iPhone,” Apple CEO Tim Cook said at the start of the company’s press event in Cupertino, Calif., where Apple is headquartered.
The iPhone 6 will feature a larger 4.7 inch retina HD screen, while a 5.5 inch model also will be offered. The screen features no borders with glass that covers the entire surface and curves around the edges of the thinner device.
A new camera protrudes a bit out the back. The iPhone 6 will have over 1 million pixels, while the iPhone 6+ will boast over 2 million pixels.
The iPhone 5 continues to perform well for Apple. The smartphone, introduced in 2012, is still its most popular handset with a 27% share, followed closely by last year’s iPhone 5S, at 25%, according to research firm Localytics. yet the update to the iPhone, first launched in 2007, is important toApple since it represents over half of the company’s revenue.
Analysts already anticipate that the new model will sell more than 75 million handsets by the end of the year.
While the iPhone essentially created the smartphone revolution, Apple has faced some stiff competition recently from Samsung with its Galaxy line of devices.
Amazon, however, has struggled with its Amazon Fire Phone, which the company recently discounted by $200 to $99 in order to boost sales.
Apple live streamed the reveal of its new devices and software here from the Flint Performing Arts Center in Cupertino, Calif., where Apple is headquartered.
“Today, we have some amazing products to share with you and we think at the end of the day you will agree that this too is a very key day for Apple,” Cook said at the start of the press event.
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