Italian fashion brand Sasch has entered the Middle East through a franchise agreement with a United Arab Emirates (UAE) trading house and plans to take the brand regionally.
Bu Humaid Enterprises, which holds the franchise for the Middle East and Indian Sub-continent, says it will launch the latest Sasch clothing range at Motexha Spring, which will be held at the Dubai International Exhibition Center from May 26-29. "Last month we opened two outlets in the UAE and hope to increase it to four," said Managing Director of Bu Humaid Enterprises, Lisa Tuapin.
The Middle East's largest event for the fashion, textile and giftware markets. Motexha is held twice a year in Dubai with Spring and Autumn editions. In 2002, Motexha saw participation from over 500 exhibitors from 30 countries across the globe with over 11,000 visitors. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
