Jacky's electronics sales up 39 percent in first half

Published August 7th, 2003 - 02:00 GMT

Electronics retailer Jacky's has experienced a 39 percent rise in sales in the first six months of the year. The rise is being attributed mainly to the promotions run by the company during this period. 

 

Jacky’s first promotion of the year ran for the duration of the Dubai Shopping Festival (DSF), during which time the company reported a 100 percent increase in sales of LG products in comparison with LG product sales over DSF 2002. Jacky set up promotional partnerships with Citibank and Mashreq Bank.  

 

In April Jacky’s launched its longest-ever promotion, the 107-day Cruise Control promotion, which offered competitive prices for brands including Carrier, LG, Samsung, Sanyo, National and Venus, and the opportunity to win holidays aboard a Star Cruise liner.  

 

“The promotion also contributed to a large extent to our overall sales growth and boosted sales of branded air conditioners, which was the main focus of the promotion. The first half has been an extremely busy period for Jacky’s and we expect to sustain this momentum,” said Soni Tolani, Jacky’s executive director. 

 

Jacky’s holds an average of four promotions a year. This includes its annual Back to School promotion. From August 15 to September 15. Jacky’s will be participating in Sahara Center’s Back to School promotion.  

 

Jacky’s, which was named top electronics retailer at Sahara Center for 2002, is expected to have a strong presence at the Information Technology (IT) promotion. Meanwhile, Jacky’s last week concluded the 107-day Cruise Control promotion.  

 

Jacky’s has locations in the UAE, Hong Kong, Singapore, India, Kenya, Uganda and Tanzania, with a customer base is spread out over 130 countries. It is an integral part of Jacky's Group of Companies. — (menareport.com) 

© 2003 Mena Report (www.menareport.com)


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