The newly amalgamated head office for Jaguar and Land Rover Middle East and Africa (MENA) has announced new sales records for 2003. Jaguar reported a 24.4 percent growth in the region and Landrover posted a 28.9 percent growth, according to a press release.
The United Arab Emirates (UAE) and Kuwait remain the strongest markets in the region in terms of sales volume for Jaguar, with the UAE in total marginally ahead of Kuwait. Significant increases have also been reported in Saudi Arabia and Lebanon. The recent launch of the seventh generation flagship XJ model during the year resulted in regional sales growth for the model of a 65 percent.
The Middle East is now the third largest market in the world for UK-based 4x4 manufacturer, Land Rover. Dubai continues to be the biggest GCC market for Land Rover, posting a 28.6 percent increase on sales, followed by Abu Dhabi at 33.5 percent and Kuwait at 36.9 percent.
On a global level, the month of September witnessed the highest-ever sales for both Jaguar and Land Rover with Jaguar selling 15,613 cars worldwide compared to 12,429 in the previous year. This was the highest number of cars sold in a single month in the 83-year history of the company. Worldwide sales for Land Rover for the month of September reached 19,000, a two per cent increase over the previous year. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
