Kuwait gets new fashion destination for men and women - Express opens 1st store outside US

Published March 26th, 2009 - 08:43 GMT

Express is one of the most widely recognized brands in the United States and the most innovative, fashion forward retailer in the industry. On March 25th, 2009 in partnership with M.H. Alshaya Co., Express opened its doors at The Avenues – the first and only Express store outside the United States – providing the newest and most sophisticated style resource for men and women in Kuwait.


"Kuwait presents an opportunity for us to not only have a wonderful and dynamic store, but to bring Express' unique fashion point of view to what is truly Kuwait’s most fashionable, cosmopolitan destination," said Michael Weiss, president and chief executive officer of Express.  "And, beyond the store, we are also proud to become a part of the outstanding Kuwait fashion community."


"We are very pleased to bring an exciting brand such as Express to the Kuwait market, where consumers are both fashion conscious and highly discerning," commented Mohammed Alshaya, Executive Chairman, M.H. Alshaya Co.


Opening day offered customers an “Evening of Style” with a Spring Dressing trend presentation from Express style experts featuring the fun, Sizzling Express Spring Collection followed by complimentary one-on-one style consultations with professional makeup by M.A.C. Energy drinks and spinning tunes kept the party festive. Guests picked up their “gift pack” which included an exclusive 15% discount offer and a free gift.  The evening provided a fun shopping experience where the invitees purchased tailored wear to work pieces, the latest in denim, as well as readying themselves for the Summer Holidays with items from the Spring Collection.  The Spring Collection includes the season’s hottest trends including jumpsuits for women and polos for every occasion for men.


The expansive new 1,000 square metre Express store reflects the company’s newest store design. The sophisticated shopping environment features a sleek white color palette with touches of red, cement tile flooring and white lacquer fixtures. The store has been designed to give women and men access to a stimulating shopping environment where both can shop for the latest trends and everyday fashion essentials.


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