Kuwait Telecom Company KTC awards Leo Burnett Kuwait creative account

Published August 18th, 2008 - 06:49 GMT

Leo Burnett Kuwait, a leading creative agency, was recently awarded the creative account for the Kuwait Telecom Company (KTC) - the newest telecommunications company in the Gulf state. The creative account, which will begin with the company’s launch, comes in addition to the successful ongoing partnership between Leo Burnett in Saudi Arabia and KTC’s mother company Saudi Telecom Company (STC).


The Kuwait Telecom Company, which will be Kuwait’s third telecommunications operator, will offer mobile services throughout the country.


Speaking about KTC’s selection of Leo Burnett Kuwait, Mr. Salman Al Badran explained; “As a creative network, Leo Burnett Middle East and North Africa has consistently proven its scope of innovation and expertise across all sectors, with client successes spanning the borders of the entire region. Most importantly, we were highly impressed with Leo Burnett’s knowledge and understanding of the telecommunications sector, and the agency’s demonstration of how to efficiently communicate our company’s messages in Kuwait’s competitive telecoms landscape.”


“Our ongoing relationship with the agency in KSA has proven that Leo Burnett Kuwait is the natural choice, and with the agency’s unique mix of enthusiasm and dynamism, we are looking forward to working with the team for creating a real impact in the country with the KTC brand,” he added. 


The award of the KTC account is a strategic development for Leo Burnett’s Kuwait agency in terms of its continued portfolio growth; complementing the agency’s broad base of existing clients and leading the agency to double the size of its operations within the country.


Kamal Dimachkie, Managing Director of Leo Burnett Dubai and Kuwait commented; “At Leo Burnett we passionately believe in- and are committed to- building brands, and we are very excited to be extending our creative prowess to building the profile of KTC. The company will be a very real contender in Kuwait’s bustling telecoms sector, and we look forward to the challenge of soon making the KTC brand an industry leader.”


Rasha Al-Azem, General Manager of Leo Burnett Kuwait added; “There is such high potential for growth in the telecoms industry here, and creative agencies have a very significant role to play in this battle of the brands. This is an excellent opportunity for Leo Burnett Kuwait to demonstrate each of the capabilities that form the heart of the agency’s work.”   

Leo Burnett Kuwait has received a number of important wins since commencing operations in 2007, including international restaurant chain Nando’s, and Starbucks - one of the most famous names in the worldwide coffee shop phenomenon. The agency currently extends its brand building expertise to a broad range of clients including the Avenues Mall – Kuwait’s largest shopping mall, Mabanee, Philip Morris, Kuwait-based Global Investment House, and Alshaya brands Vavavoom and Milano.

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