Labubu is over, Pop Mart's Hirono Living Wild Doll is the new trend

Published October 9th, 2025 - 07:46 GMT
Hirono Living Wild Doll
Hirono Living Wild Doll. (Pop Mart official website)
Highlights
The Hirono Living Wild Doll is being sold for $175.

ALBAWABA - The obsession with the Labubu doll designed by Pop Mart is rapidly slowing down as a new, strong competitor has likely hit the markets.

The prices of the famous Lapopo dolls dropped significantly in the past few weeks, after they were sold at expensive prices and sold out immediately upon release, Forbes reported.

Data from major retailers like Amazon, Target, and Walmart revealed that Labubu dolls are easily available everywhere, with prices starting at just $20 to $39.

During the Labubu Dolls obsessions, a one doll was being sold for prices that could reach up to ten thousand dollars.

Hirono Living Wild Doll

Pop Mart's Hirono Living Wild Doll. (Pop Mart official website)

Hirono Living Wild Doll take over Labubu Doll

According to sources, Pop Mart's newly released Hirono Living Wild Doll is expected to become the new obsession, removing Labubu from the shelves of the markets worldwide.

The Living Wild Doll has gained popularity after BTS star Kim Tae-hyung, known professionally as V, was seen carrying one at Incheon Airport in South Korea.

Within hours, the entire stock sold out on the company's official website in China, and its price on resale sites soared to $175, more than triple its original price.

Hirono Living Wild Doll

Pop Mart's Hirono Living Wild Doll. (Pop Mart official website)

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