Le Meridien Hotels & Resorts has appointed Istanbul-based travel agency and concessionaire, Inter-Rut Turizm, as its sole General Sales Agent (GSA) in Turkey.
The new agreement with Inter-Rut Turizm will enable the hotel chain to substantially build upon its current sales and marketing program in the region, while simultaneously pursuing its strategy to develop feeder markets in the Middle Eastern and European sectors.
Le Meridien Hotels & Resorts is a global hotel group with a portfolio of 140 luxury and upscale hotels in 55 countries worldwide. The majority of its properties are located in the world’s top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East.
Established in 2001 with a mandate to cater to the increasing leisure and business traffic to and from Turkey, the GSA division of Inter-Rut Turizm today represents several regional and international airlines including All Nippon Airways, Air New Zealand, Croatia Airlines, South African Airways and Spirit Airlines. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
