Leaders from Dubai’s tourism and hospitality sector have launched a joint initiative to promote the need for clean water, by supporting the regional launch of a branded water that donates a percentage of its profits to the Just A Drop charity.
Chris Anns, vice president of the Dubai chapter of Skal International, the world’s largest travel and tourism organisation, stressed the need for members to help with fundraising events and promotion of the charity.
He said: “In Dubai, we tend to take our clean water for granted, but it remains one of the most pressing issues for the Middle East as a whole.”
Rajesh Arab, commercial director of FBWC Marketing, is launching Santé water in the region to drive contributions to the charity. He said: “It takes just Dhs5 to provide a child with clean water for 10 years.
“The travel and tourism industry is a key player in our charity efforts and we have already linked up with Reed Travel Exhibitions – the organisers of Arabian Travel Market – to invite contributions at their conferences.”
The Dubai chapter of Skal, the international organisation of tourism leaders, was launched 18 months ago with the support of Dubai Tourism & Commerce Marketing (DTCM), and 20 founding members. Membership is on target to reach 100 by year end.
Registered as Dubai Chapter 672 through the Skal headquarters in Torremolinos, Spain, the Dubai members join more than 25,000 tourism professionals in more than 525 clubs in 80 countries in their pursuit for the sound development of tourism worldwide.
© 2004 Mena Report (www.menareport.com)
