The Lebanese Ministry of Economy and Trade has launched a campaign on CNN, showcasing the cultural and tourist attractions of Lebanon to CNN's audience around the globe. Middle East Airlines (MEA), the Lebanese national carrier, is also a contributor to the campaign.
The campaign entitled Rediscover Lebanon, produced and executed by CNN, is comprised of eight 90-second vignettes, aiming to challenge existing preconceptions about Lebanon and to reinstate confidence in the country as a safe and culturally rich destination for tourism.
The campaign, which will broadcast on CNN for a year, is a landmark deal for the Lebanese Economy and Trade Ministry as well as for Middle East Airlines. It is the first time such a commitment to invest has been made with the objective of raising Lebanon's profile and put it back on the global map as a destination of choice.
Rediscover Lebanon, shows the resurgence of Lebanon as a modern tourist destination; the first three vignettes highlight the changing face of downtown Beirut, with its cutting edge architecture, its vibrant nightlife and Lebanon as a world-class ski resort.
The television campaign, gives CNN's worldwide audience of 160 million viewers in Europe, Africa, Asia, Latin America, CNN Turk, CNN+, N-tv and the Middle East, an insight into the many facets of Lebanon. Additionally, postcards with the Rediscover Lebanon images are to be distributed by Middle East Airlines on all flights, at Beirut International Airport as well as tourist offices across the region. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
