Leo Burnett Dubai recently announced that it has won the creative account for air carrier Dnata. The account covers development of print, broadcast and outdoor advertising across the United Arab Emirates (UAE).
Leo Burnett's sister company Starcom will provide media buying for the campaigns. The company is part of the Leo Burnett Middle East and North Africa group of companies, which also includes Starcom MediaVest, iLeo, MS&L and Black Pencil. As part of this group, Leo Burnett Dubai works in partnership with other members of the group to offer communications solutions, from digital, database and direct marketing to public relations, media buying and below-the-line activities to its clients.
Dnata, formed by the Dubai government in 1959, is an air travel conglomerate comprising more than 20 divisions and employing over 7,000 employees. Dnata has operations in sectors ranging from cargo handling, travel planning and travel IT solutions to event management, loyalty programs and call centers. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
