South Korean consumer goods giant LG Electronics Middle East (LGE) announced yesterday that its Jebel Ali-based warehouse is launching an online service for its network of dealerships and business partners.
The new service, called ‘biz.lgservice.com’, will be operated by Global Cyber Service Center in the UK. All orders from the UK will be forwarded to the Jebel Ali warehouse and then dispatched for delivery. Software for the system was developed at the Jebel Ali warehouse to accommodate regional needs.
It is expected that the online service will “cut processing time down to around 12 hours. Once ordered online, spares will be immediately dispatched from our Jebel Ali warehouse,” according to Young Rai Roh, managing director of LGE Middle East.
The Jebel-Ali warehouse now holds some 25,000 LGE items, compared to only 3,000 items in 1990. Turnover at the warehouse has also seen a significant increase from $200,000 to $5 million over the same period, and a 150 percent growth in operations.
LGE is on track to posting an impressive $870 million regional turnover. Last year alone LGE recorded regional sales totaling more than $720 million. Boosted by increased imports by Pakistan, South Africa, Turkey, Iran and Saudi Arabia, LGE is reaping substantial profits from the upturn in Middle Eastern and African markets. — (Albawaba-MEBG)
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