Last year in October of 2009 a group of three representatives from Libya’s Ministry of Health was visiting Laboratorio Teuto and such visit had as an aim to perform an industry’s inspection and evaluation to license it for Teuto’s product export to Libya. The registration process began in 2007 and this week the Libyan government concretized Teuto’s certification in such country.
Currently Libya imports medicine from European countries and Teuto will be the only national industry authorized to export medicine to the country. One of the representatives of Libya’s Ministry of Health was surprised during the visit to Teuto’s facilities. "In all production sectors everybody knows what they are doing and how to do it. The structure is very well synchronized," Dr. Nasruddin El Reyani evaluated. Besides this, Dr. Nasruddin has also highlighted the company’s employee emotional aspect. "In Europe people work like machines. At Laboratorio Teuto people work with willingness and they help each other, and they even offer the same European medicine quality," he highlighted.
For Laboratorio Teuto this validation with the Libyan government has come together with the goals of expanding business in Africa and the Middle East. "With ensured quality through our severe norms followed by the company, the greatest difficulty in the insertion of our products in the international market is the culture, before placing our products, it is necessary to make the government and mainly the population aware that in Brazil we also produce first quality medicine, the first Brazilian image in most cases in these countries is the one of soccer, when we are able to break this barrier we also conquer the trust of our clients and we can take to them the same Teuto’s product quality consumed in Brazil, an approval such as this one is for sure a great victory for us," Rodrigo Macedo states, responsible for the Export Department at Laboratorio Teuto.
One of the main characteristics to deal for Libyan people is the "eye to eye." On this aspect the visit to Teuto was quiet productive. "I can place Teuto in the first level companies ranking. It is a transparent laboratory which inspires honesty," Dr. Nasruddin.
International Relations - The bilateral relations between Brazil and Libya are practically inexistent. At the beginning of 2009, representatives of the Brazilian government visited Libya for a memorandum signature for the commerce, investment and infrastructure promotion between countries. The approval of the first Brazilian pharmaceutical by the Libyan government is a huge step for the increase of this commerce chain.
Internationalization - Laboratorio Teuto is present in many countries of Latin America and Africa, it sees the entrance of its brand in countries with a great growth opportunity "To enter into the market of Arabian language is not easy, however, it is a promising market. Just recently we have received the certification for 4 of our cosmetics by SASO (Saudi Standards, Metrology and Quality Organization), and we are waiting confirmation for an inspection by the Gulf Central Committee for Drug Registration - GCC-DR, for our medicines, all these processes were started in 2008. The first results just arrived with the confirmation of the first request for the cosmetics which it must be deliver within the next months coming up," Rodrigo Macedo ended.
© 2010 Mena Report (www.menareport.com)
