Lufthansa German Airlines enjoys 3 years of successful market presence in Bahrain

Published December 4th, 2008 - 07:35 GMT

As the demand for premium travel on the Bahrain – Frankfurt route is booming with seat load factors above 75 per cent; Lufthansa German Airlines connects Bahrain to Frankfurt four times a week with convenient onward flights to European destinations and the US. This reflects a worldwide trend for Premium Business throughout the Lufthansa route network.

 

Mr. Rolf Koller, General Manager Bahrain and Saudi Arabia, Lufthansa German Airlines, stated, “Lufthansa has increased its market presence in the Gulf region in the past three years with the introduction of new destinations and Bahrain being one of them. Lufthansa offers easy convenience to its passengers and further strengthens its market position as part of our Middle  East and Gulf strategy, which is based on the continuous expansion in this market.“ He added, “Lufthansa is confident about the positive and stable economic climate in the region, despite the challenging global financial times ahead. Sales on the Bahrain sector and Lufthansa’s market share have increased at double digits.”

 

Mr. Schaher Murad, Regional Manager Bahrain and Eastern Province Saudi Arabia, Lufthansa German Airlines, said, “Lufthansa appreciates the great support received by The Bahrain Civil Authority to enable a smooth operation and the excellent Departure and arrival times which also attracts business travellers from the Eastern Province in Saudi Arabia to choose Bahrain and the Lufthansa flights to connect to Europe. Short ways to the departures gates, the extensive duty free offer and food outlets as well as the free parking make Bahrain airport an attractive gateway for travellers.”

 

Every Sunday, Monday, Wednesday and Friday, the Lufthansa flight LH627 departs Bahrain at 02:30 and arrives in Frankfurt  at 06:50. Every Saturday, Sunday, Tuesday and Thursday Lufthansa flight LH626 leaves Frankfurt at 13:25 and arrives in Bahrain at 21:00

 

On the Bahrain Frankfurt sector Lufthansa operates the A330-300 and A340-300, state-of-the-art aircraft in a three class configuration; First, Business and Economy Class. The First Class presents a comfortable sleeper seat with generous space. It is a complete flat bed with two metres in length, 54 cm seat width. It also offers in-seat video / audio video on demand and personal video library. Customers can also experience the First Class terminal and lounges in Frankfurt with Concierge services and a limousine-transfer direct to the aircraft. The Business Class also offers two-meter sleeper seats which converts into a Private bed, the longest of its class with an Individual audio video programme. In Economy Class, the A330-300 has in seat video while the A340-300 is in the installation phase for the in seat video. A choice of 26 special menus can be pre-booked.

 

To further boost online sales, Lufthansa presents attractive fares which can be booked via www.lufthansa.com. To further promote the Lufthansa frequent flyer programme Miles & More, Lufthansa has launched a Miles & More competition for travel agents in BAH from DEC 1 to DEC 30th; The airline’s frequent flyer programme this year celebrates its 15th anniversary with 15 million members worldwide offering ample of possibilities to earn and redeem miles.

 

Lufthansa customers can avail of the PartnerPlusBenefit (PPB) which is a complete online, customized loyalty programme that offers small and medium sized companies and their staff employee’s great benefits and attractive incentives. With Lufthansa’s PartnerPlusBenefit it pays to fly, for every Lufthansa flight taken in Economy and Business class, the company will benefit by collecting valuable Benefit Points which can be redeemed for attractive awards. PPB is one of the best cost saving corporate incentive programmes Lufthansa has to offer. It aims to reduce the overall travel budget for our customers and to benefit both, the company and their employees, thereby building on a long term relationship.