US-based Oracle Corporation, the world's largest enterprise software company, has been selected to provide the CRM (Customer Relationship Management) platform for the first international call center in the Arabian Gulf, a 150-seat customer interaction center owned and operated by the Mace Group. A second Mace Group call center is scheduled to be launched in Dubai during September 2002.
Mace Connect, the group's new customer contact center in Doha, Qatar, is utilizing Oracle's CRM suite for sales, marketing and call centers to power its multilingual, 24x7 service, which provides outbound and inbound telephone, web chat, fax and e-mail support.
“Mace call centers are set to offer customer care services in English, Arabic, German, French, Russian and Hindi, in order to satisfy a diversity of clients' sales, marketing and service needs. The new customer contact center enables both regional and International enterprises in a number of industries, including the banking, Information Technology (IT), hospitality and retail sectors to address their sales, marketing and customer service needs “ said Sabu Kinattukara, Mace Group executive director.
“The advent of increasing competition throughout the region means that businesses are investing more than ever before in ‘know your customer' strategies, aimed at improved levels of service, customer retention and ultimately profit,” he added.
An association of companies, First Mace, offers relationship-marketing (CRM) solutions, buffering vital customer touch points through the integration of technology, media and telecommunications. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
