Madison Holdings Jordan announced today the extension of its network into the Kuwaiti market via Madison Kuwait, a Kuwait City based, fully fledged advertising agency that will be headed by well respected and recognized Managing Director Munjed Al Sharif. Madison Kuwait will implement Madison’s unique Methodology of Madness (MOM) in approaching briefs and providing holistic and integrated marketing communications solutions to its Kuwait based clients.
Madison Kuwait is the newest member of the Madison network; which includes fully fledged advertising agencies in Jordan, Sudan, Kuwait and Dubai in addition to a representative office in Iraq and specialized marketing communications agencies Madison PR, Madison Digital and Madison Live.
Madison Kuwait is headed by Al Sharif, who established his first agency in Kuwait (Modern Advertising) twenty years ago and is recognized as one of the pioneers in Islamic banking communications. His experience as a director on TV commercials has spanned 25 years and includes working for clients such as; Nestle, Sony, Mothercare, Sharp, NBK Commercial Bank to name a few. In 1994 he was the TV stage director of Opera AIDA at the Cairo Opera House. He is most famous for his work as the director of Feyrouz Beit-El Dine “Recital” and Julia Boutors’s “Freedom days”. Over the years Munjed has picked up numerous awards for his work from London to the Middle East and most recently in 2008 at the Dubai Lynx. Madison Kuwait’s current client roster includes: Al Tijaria, The Arab Institute of Social Values and Ghraoui Chocolate to name but a few.
Commenting on the launch of Madison Kuwait, Greg Wixted, Chief Development Officer, for Madison Holdings Jordan said “The Kuwaiti advertising market has gone from 94 million KD to over 147 million KD in four years (monitored figures), growing on average by 16%. It makes sense to have a presence here as it’s at the core of our strategy to offer the full spectrum of Madison services into key markets across the region and beyond. Munjed’s extensive experience and respected creative background speaks volumes and clients love his work, so we welcomed him into our ‘Mad’ family; it’s the perfect partnership!”
“Leading up to the invasion of Kuwait, the Kuwaiti market was always at the forefront of our region, now the market is coming back strong and is rapidly growing. Over the last 20 years I have seen this market evolve into one of the leading center’s in the region, for me the alignment with the Madison is really exciting. On a business level we have the backing of a talented regional team, which allows us to service local clients, regionally and globally. On a personal level, their methodology to madness appealed to my approach and together we are confident that we will appeal to the integrated marketing communications needs of Kuwait,” Al Sharif added.
