Experts estimate that yacht sales in Dubai will double in the next five years, as demand for shoreline properties rise, but the real acceleration in marine lifestyle will be measured by a myriad of factors including well priced waterfront residences, yacht access and importantly, berthing space - the complete package. Recently Ferretti confirmed the sale of AED400 million worth of yachts to ACI’s Marine Legends, the only Waterfront property to offer residential-yacht-berthing in a single package - pushing Dubai closer to competing effectively with other marine destinations across the globe.
Competing with Global Marine Destinations Speaking on the high growth expected in marine leisure and lifestyle, Robin Lohmann, Managing Director, ACI Real Estate adds “We will see an exponential growth in the demand for luxury yachts and leisure boats, rising just as fast as our growing shores - and Dubai will emerge with a new offering not currently available in any other part of the region. However developers must be innovative and think about what it takes to mould this sector with regard to consumer needs and desires, and keep the pricing accessible. The issue of niched lifestyle development goes far beyond simple waterfront buildings – it’s about offering ‘lifestyle package’.
Today only ACI’s Marine Legends offers the complete package with residential properties linked to yacht and berthing access. This is yet another industry first and ACI is happy to pioneer marine lifestyle in Dubai by offering yet another first. Our focus has been to consistently deliver added value, and we believe Marine Legends will make significant difference to both first-time and more experienced marine enthusiasts.”
Marine Legends will help Dubai compete more effectively with global marine destinations Lohmann refers to ACI’s recently announced Marine Legends located on Dubai’s Waterfront, as part of an exclusive global deal with the Ferretti Group, makers of luxury yachts. The project is being hailed as an industry first - offering 6 high-end luxury residential towers with the added bonus of exclusive charter of luxury Ferretti and Pershing yachts, as well as nearby berthing. Today the region accounts for around 15% of total yacht sales, with 9 of the top 10 luxury yachts owned by Middle Eastern based clients. However these yachts largely remain ‘parked’ outside the region due to lack of facilities here. Marine Legends may go a long way in reversing this trend.
The Ferretti Luxury Beach Residence and Pershing Luxury Beach Residence are located at Waterfront, the last 15 kms of natural coastline in Dubai. The Marine Legends is slated for completion by the end of 2011. Earlier this year ACI launched another signature first - Sporting Legends Trilogy on Business Bay which sparked off yet another trend in branded real estate which continues to this day. ENDS NOTES TO EDITOR: About ACI Real Estate: ACI Real Estate is an affiliate of Alternative Capital Invest (ACI) GmbH, an innovative investment firm headquartered in Germany, representing some 8,000 investors from Austria, Germany and Switzerland. Headquartered in Dubai, ACI Real Estate now has a staff of 60 talents drawn from across the globe, and a new field office in Abu Dhabi.
To date investment in the Emirates is estimated at UAE 10 billion Dirham in leisure, residential, retail and commercial space across Dubai, Abu Dhabi, and some of the northern Emirates. ACI Real Estate is the name behind of the “Sports Trilogy” project valued at about UAE 2.2 billion Dirham (over USD 600 million) named for sporting legends: Niki Lauda, Michael Schumacher and Boris Becker, situated along the upscale Business Bay and the “Marine Legends” project, valued at UAE 6 billion Dirham (approx USD 1.6 billion) to be situated along the Dubai’s Waterfront.
