McAfee Inc. (NYSE: MFE) today reinforced its commitment to rewarding channel partners in EMEA by launching a new programme that will offer partners greater choice and flexibility with McAfee® rewards and more opportunities to earn them.
In response to feedback from the channel partners, McAfee is introducing a new McAfee Rewards Visa card, which rewards will be credited to. The new programme will allow channel partners to spend their rewards in any store in the world that accepts Visa payments (including online stores).
“Under the old voucher-based system, partners felt that there was a long lead time between the approval of their deals and actually receiving the rewards to spend,” said Samer Malak, Channels Manager McAfee Middle East. “The vouchers could only be used at specific stores, whereas the new Visa debit card enables channel partners to redeem their rewards at a vast range of retail outlets. We hope to show how committed we are to our channel partners by providing a reward scheme that offers more flexibility and choice.”
The new programme will be named ‘McAfee Rewards – EMEA’ and will be supported by a new website where members of the McAfee SecurityAlliance™ can freely access their account, track their rewards and stay up to date with the latest incentives and competitions. McAfee also plans to increase the number of products that will be eligible for rewards, providing channel partners with more opportunities to earn rewards. Full details can be seen at www.mcafeerewards.com.
The new programme will launch with a ‘Monaco Grand Prix’ theme, where partners will have the chance to win tickets for the 2007 Grand Prix in Monaco. McAfee will continue to run special promotions and competitions throughout 2007, such as the World Cup promotion held in 2006 and destination promotions such as trips to Iceland and Cuba.
McAfee will be monitoring the progress of McAfee Rewards – EMEA using periodic qualitative research, as well as quantitative research, to ensure that the program continues to meet channel partners’ expectations.
About McAfee, Inc.
McAfee Inc., the leading dedicated security technology company, headquartered in Santa Clara, California, delivers proactive and proven solutions and services that secure systems and networks around the world. With its unmatched security expertise and commitment to innovation, McAfee empowers home users, businesses, the public sector, and service providers with the ability to block attacks, prevent disruptions, and continuously track and improve their security. http://www.mcafee.com.
NOTE: McAfee and SecurityAlliance are trademarks or registered trademarks of McAfee, Inc. and/or its affiliates in the U.S. and/or other countries. McAfee Red in connection with security is distinctive of McAfee brand products. All other registered and unregistered trademarks herein are the sole property of their respective owners. (c) 2006 - 2007 McAfee, Inc. All rights reserved.
