Arab entrepreneur, Tawfiq Mathlouthi will launch his new product, Mecca Cola into the French market in November during the Ramadam season. Some 10 percent of profits earned will be dedicated to Palestinian charities aiding children, supporting education and preserving heritage.
Inspired by Iran’s Zamzam Cola, Mathlouthi received the trademark for the beverage and subsequently developed relationships with French, Dutch and Belgian industrialists in order to develop a market for the new product.
The Mecca Cola Foundation is a non-profit organization that donates 20 percent of its net profits to charitable causes. An additional 10 percent are directed to the Palestinian cause and a further 10 percent are donated to organizations that encourage peace between nations. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
