MEPRA elects new committee

Published July 9th, 2003 - 02:00 GMT

The Middle East Public Relations Association (MEPRA) has elected a new ten member organizing committee at its general meeting held in Dubai recently. MEPRA was formed in 2001 to encourage and promote the region’s public relations industry by helping to raise awareness and professional standards.  


“The Middle East’s public relations industry is developing at a rapid rate as more and more organizations recognize the value of PR,” said MEPRA’s chairman Sadri Barrage. “However, there is an ongoing need to educate businesses, the media and other organizations about the role of PR and how sound communications practices can improve awareness, understanding and goodwill, at the same time as delivering bottom-line results.” 


“It is also important that internationally recognized standards are applied to PR practice as the region’s industry continues to expand,” he added. Sadri Barrage (Headline PR) was re-elected chairman, along with Jack Pearce (Matrix PR), vice-chairman and Tony Lewis (Total Communications), membership secretary. 


Other appointments include Jim Donaldson (Hill & Knowlton) as treasurer, Maha Tahlawi (Polaris PR) as secretary, Sunil John (Asda’a PR) for education and Susan Furness (Strategic Solutions) takes events. MEPRA’s own PR will be handled by Barbara Saunders (MCS/Action). Other committee members elected were Naamat Baradhy (Bates Pan Gulf) and Carrington Malin (Spot On PR). 


One of the major future events in the MEPRA calendar is the next in the series of ‘Face the Media’ debates, which is organized to help promote awareness for public relations issues. The inaugural forum in January attracted over 500 media and industry professionals. 


A non-profit organization with over 22 member PR companies, MEPRA is a member of the International Committee of Public Relations Consultancies Associations (ICCO), which represents leading PR consultancies in 28 countries. — ( 

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