Microsoft returns to Algerian market

Published November 19th, 2000 - 02:00 GMT

Microsoft Corporation has announced that it has plans to re-open its ties with Algerian software and hardware manufacturers after eight years of absence, reported Algeria’s French daily La Tribune.  


Since 1992, Microsoft Corp. has not had any ties to the Algerian business community or government for reasons left unknown. It is speculated that Microsoft removed itself from the market because of the economic situation in Algeria at the Time. 


Microsoft officials talked of the similarities between countries like Jordan, Ireland, Israel and Algeria. Suggesting that with Microsoft leading the way, those other countries have now developed a strong IT base to build upon for the future, with emphasis on the education sectors.  


Now, Microsoft is returning with a vengeance. Targeting the national market and in particular the education sector, the company is applying a business plan with the support of a technical support office in Algiers, the company’s first ever such office in Algeria. The technical support license has been 100 percent awarded to Cogitar, an Algerian information service.  


The education sector will receive close to a 70 percent rebate on all purchases and licensing. Ahmed Chami, Microsoft Corp. vice-president, told a conference at the Algiers Hilton, that they were also scheduling the implementation of the Microsoft Authorized Academic Training Provider – a program designed to reach children in their formative years to teach them technology uses and purposes; also, the Academic Computer Science Program for information providers, and the Academic Professional Development Centers designed for teachers, academics and all those involved in the education industry.  


Chami reiterated Microsoft’s position on pirated copying and illegal licensing, saying that if Microsoft does not make a return on its investment then the company would withdraw from the market. “For every dollar earned by Microsoft, seven are earned by the businesses which gravitate around it. And for every job created at Microsoft, there is a dozen created elsewhere,” he said.  


In 1999, Microsoft made $22 billion in business throughout the world and reinvested some $4 billion of that in research and development. Indeed, much of that research and development was in the US, however, Chami noted that a large portion of that was also in places like China and India. — (Albawaba-MEBG)

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