Middle East hubs and airlines are leading the way to confront and overcome the serious challenges to global aviation growth and stability and bring about positive change in the industry.
That was the message given by Etihad Airways chief executive James Hogan in his keynote address to delegates at the Inter-national Air Transport Association (IATA) World Passenger Symposium being held in Abu Dhabi.
Mr Hogan spoke in depth about the positive impact the Middle East is having on the global economy and how the focus is shifting from the traditional, more established markets to the emerging economic powerhouses in the Middle East, Asia, South America and Africa.
In addition to capitalising on its strategic geographical location, Mr Hogan said that the Middle East region works because of a new approach, highlighting Abu Dhabi as a prime example of a new aviation hub.
"There's an unprecedented focus on service and we are able to work from a new cost control template and there's no legacy airline baggage," he said.
"The connectivity provided by Etihad Airways is key to Abu Dhabi's regional competitiveness and we relish our integral role in inbound tourism and the promotion of Abu Dhabi as a leading global destination," he added.
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