Shop til' you drop: Middle East projected to be next eCommerce "hot spot"

Published December 3rd, 2013 - 03:57 GMT
Shoppers from the Middle East spent a total of $9 billion through eCommerce in 2012 alone (Shutterstock)
Shoppers from the Middle East spent a total of $9 billion through eCommerce in 2012 alone (Shutterstock)

Online shopping is a rapidly growing consumer trend in the Middle East and North Africa and the region now stands poised to be the next eCommerce hot-spot, according to a report.

A recent report by PayPal has revealed that spending online in the MENA will grow from $9 billion in 2012 to $15 billion by 2015.

The digital realm with its convenience of access, abundance of attractive offers and truly staggering range of options is being willingly embraced by tech-savvy consumers, stated the report.

But the region, being a hot-bed for cyber crime, is also drawing the interest of hackers and scammers who are equally keen on doing some shopping of their own- at the expense of their victims.

This might involve using stolen credit card and bank account information to fund online purchases, or even capturing and selling personal information to the highest bidder, warned an expert.

"The eCommerce has taken off in the region in a big way but tech-savvy consumers need to be wary of the many dangers lurking in the cyber world," said Pradeesh VS, the general manager of ESET Middle East, a global provider of security solutions for businesses and consumers.

"While eCommerce was a trend sure to positively impact both consumers and retailers in the region, customers must take some precautions to ensure their online safety," he noted.


Copyright 2021 Al Hilal Publishing and Marketing Group

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