Motorola outlines mobile devices strategy for MENA region

Published May 9th, 2006 - 12:17 GMT

Following the SLVR City launch in Dubai, a first-of-its-kind outdoor illumination that has previously visited cities such as Chicago, Paris, and Milan, Motorola executives outlined the company’s strategy to boost marketshare in the Middle East and North Africa region for the remainder of 2006.


“In the first quarter of 2006, we have sold more units in the MENA region than during all of 2005.  Our platforms of iconic form factor, music, 3G, and unique color offerings will be Motorola’s major growth drivers for the remainder of 2006,” said Patrick Mulligan, Area Director for Motorola´s Mobile Devices Business.


“Clamshell designs such as the best-selling RAZR V3 and PEBL have provided robust margins for Motorola in MENA over the last 12 months and now we are innovating with the classic ‘candybar’ form factor with the new SLVR, which at just 11.5mm is the thinnest mobile indulgence available in the market today,” Mulligan added.


In addition to the new SLVR handset in black and silver finishes, Motorola is planning to launch more than 15 new mobile models in the next nine months, including the A1200 multimedia device for 3G and business use, the ROKR 2 for the region’s music lovers, and the limited-edition gold Dolce & Gabanna RAZR.


After launching the Zen-like PEBL handset with tennis star Maria Sharapova in Dubai earlier this year, Motorola is also bringing a range of rainbow-hued PEBLs to the Middle East, including photography campaign for the new mobiles by David LaChapelle, world-renowned photographer and director.


”Consumers in the MENA region are among the most sophisticated in the world, and whether they want multimedia functionality, iconic design, 3G features or value for money, Motorola is offering the most comprehensive range of mobile devices for all segments of mobile subscribers,” Mulligan concluded.


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