MRO Software Middle East, a provider of e-Business solutions for strategic asset management (SAM), is currently implementing an ambitious new strategy to take its MAXIMO solution to new markets and expand the existing ones in the Gulf region.
The international company, represented in the Middle East by Dubai-based eSolutions since 1996, has announced expansion plans in the key markets of Saudi Arabia, Qatar and Yemen. The recent developments include expanded headquarters offices at Dubai Internet City (DIC), a brand-new dedicated office in Riyadh as well as appointing partners in Qatar and Yemen.
"The Gulf countries have been displaying tremendous dynamism in Information Technology (IT) and e-Commerce in recent years. At a time when the developed world is experiencing a downturn, the Gulf region is showing its potential in the IT market, with a projection of sales worth eight billion dollars by 2005," said Oliver Schulz, sales and marketing manager at MRO Software Middle East.
"We believe this is an appropriate time to expand our base in the region that is promising unprecedented growth and a relentlessness to keep pace with the rest of the world," he added. "Having strengthened our base at the Dubai headquarters by trebling the size of the office premises, we are ready to take bolder steps in the region."
"We have devised a strategic plan to target the most rapidly expanding Gulf States, based on the market potential. We have been spurred on by recent market research findings regarding the expected IT growth in the region. In order to achieve maximum results, we have established expert teams of consultants ready to attend to the needs of the region for professional servicing," said Schulz.
MRO Middle East has charted a decisive growth plan for Saudi Arabia, the largest IT market in the Gulf. A brand-new dedicated eSolutions MRO Software office was opened in the Saudi capital of Riyadh, headed by Tarek Al-Sehetry. The existing network of partners MDS-Al Rumaih in Riyadh and NAZCO in Dammam will complement the Riyadh branch's marketing efforts.
"Saudi Arabia's IT market, estimated at $3.7 billion, is the largest in the Gulf constituting over 60 percent of the entire GCC market," said Schulz. "It makes it a significant market for us, as all indicators point to a robust growth in the short term as well as long term."
MRO Software Middle East has announced a phased expansion for the remainder of the Gulf. In Qatar another key market for IT and an economically vibrant state, it has appointed Gulf Business Machines (GBM) as its new and exclusive partner, to promote the MAXIMO solution.
The company's venture into the Yemen market has been marked by the appointment of MDS Yemen, Sana'a, as an agent to complete the partner network in the Arabian Peninsula and expand the company's path for this emerging economy.
The expansion has been driven by the MRO MAXIMO's success stories, according to a company press release. There are now over 10,000 concurrent users of MAXIMO Software in the Middle East, the majority of whom has had the software implemented by eSolutions, who continued to provide local, high quality first-line support.
"The success of MAXIMO has spurred us to increase our team of 40 full time consultants. Our staff helps sustain our reputation as the leading provider of solutions for maintenance optimization, industrial supply chain planning and supplier enablement in the Middle East," said Schulz.
eSolutions MRO is head quartered at Dubai Internet City and offers an additional regional office in Saudi Arabia to promote, MAXIMO® enterprise and e-Procurement software to accounts of all sizes in the Middle Eastern region through appointed agents in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, United Arab Emirates (UAE) and Yemen. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
