National Bank of Kuwait (NBK), the largest financial services institution in Kuwait has decided to build its digital nervous system on Microsoft .NET Technologies.
“NBK's Internet initiatives are driven through its website, which is focused on the streamlining of content publishing and providing visitors with personalized and targeted content of interest,” said Head of e-business NBK, Golnar Mahmoudi. “We are now able to use the website to interact and market products and services to existing and potential customers. To meet this challenge we needed a platform and a solution that would enable us to deliver personalized and targeted content to all our customers,” added Mahmoudi.
NBK has an Internet Banking facility, Watani Online, for over 60,000 registered users, which accounts for over 15 percent of the bank's customer base. The solution also allows NBK to offer its customers alternate service channels and a variety of value-added services, all at the click of a mouse.
Established in 1952 as the first indigenous bank and the first joint stock company in Kuwait and the Gulf, with a capital of one million dinars, NBK saw its first tier equity grow to $1.4 billion and its assets to $14.6 billion by end 2001. It is the largest and most profitable publicly held company in Kuwait and among the top companies in the Middle East. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
