Natuzzi, the world-renowned Italian furniture brand, inaugurated its showroom in Dubai that is now the company’s largest stand-alone store in the world. With the opening of this showroom, the Company is rapidly expanding its portfolio of Natuzzi branded stores around the world - including New York, Stockholm, Barcelona, Sydney, Shanghai, Paris and London - and in the region – with one location each in Beirut and Abu Dhabi and another scheduled to open its doors in Jeddah later this year.
Renowned globally for its quality and design that exudes style and chic, Natuzzi aims to bring to its Middle East customers fine, quality Italian furniture at optimum price value, a strategy that has earned them an increasing number of customers around the world. With exports representing about 90% of its revenue, Natuzzi aims to play a leading role in the regional quality furniture sector that promises excellent growth opportunities.
According to Pasquale Natuzzi founder and CEO and stylist of the Natuzzi Group, the Middle East holds a special bond – the UAE and Saudi Arabia in particular – were Natuzzi’s first export markets when the company first stepped outside Italy in the late 70s. In addition to its stand-alone stores, Natuzzi also sells its products through five gallery settings in the UAE, Saudi Arabia, Bahrain and Kuwait. Worldwide, Natuzzi products are sold in 135 markets through 280 stores and 570 galleries (as of August 31st ).
Said Natuzzi: “The Group continually invests in research and development to offer its consumers quality, design and Italian style. In the last 18 months thanks to a highly skilled team of product managers, designers, architects, material experts, colorists, interior decorators, prototype designers and quality engineers, we have introduced more than 190 new models. Moreover, we do not just offer products; we offer complete lifestyle solutions for individual preferences and tastes through Natuzzi’s three worlds – casual, urban and vintage mirroring the company’s concept ‘It’s how you live’. The store in Dubai is one of the few in the world to offer all three worlds under one roof. This truly underlines the importance and growth prospects that this region holds for Natuzzi.”
Spread over 2,200 sq. metres, the store offers an extensive range of classic leather and casual furniture to modern, contemporary designs and includes a range of fine leather, glass, ceramic and metal accessories as well. The store has been designed by Natuzzi’s R&D department, to ensure that the brand’s offering of a warm and welcoming ambience for shoppers lives right through.
“The Middle East is one of the most vibrant and fast-growing markets in the world and the pace of development especially in the UAE is quite unmatched,” said Mikdad Bhabhrawala, General Manager, Western Furniture, Natuzzi’s long-time partner in the UAE. “It is estimated that about 4000 people across the world choose a Natuzzi product to furnish their home with. We are sure that with that the Dubai store will now be able to contribute actively to enhance this figure.”
Natuzzi attributes its success to innovation and research – in fact, it is recognized as one of the largest investors in research and development within the global furniture industry. Natuzzi’s style centre in Italy houses a large team of designers who create about 6,000 new styles every year from which the best are selected and over a 100 new models launched annually keeping up with current trends and consumer preferences.
