The Arab Advisors Group conducted a comprehensive survey of the media and telecom usage habits of the population of three major cities of Jordan (Amman, Irbid and Zarqa) between November 2004 and Jan 2005.
On the TV front, it is evident that the boom in Sat TV ownership in the country (91% of households have a Sat TV) has hurt the terrestrial TV channels, as only 49% continue to watch terrestrial TV channels. 83% of Jordanians watch news programs followed by family entertainment programs at 78%.
On the telecom front, the survey revealed that the predominant way to make international calls was through the fixed line (41.7% of households) as opposed to international calls made using cellular lines (28.4%). 76% of households have a fixed line and a respectable 71% have a cellular line.
The survey involved face to face interviews with 606 people from different households in Jordan selected randomly from different areas in the city in a manner proportionate to the population size of the different areas. Respondents were above 15 years of age. The survey has a confidence level of 99% with a margin of error of 5.25%.
