More than fifty members of the Saudi media assembled at a gala dinner hosted by Alhamrani United Company and Nissan Middle East in Jeddah.
Jeddah was the fourth stop for Nissan’s ‘Meet-the-press’ regional road show which started in Dubai followed by Beirut and Amman, and shall continue to Kuwait, Cairo, Morocco and other GCC capitals.
Senior executives from Nissan and Alhamrani United Company, Nissan’s dealer in Jeddah, welcomed the invitees and briefed them on Nissan’s plans for the region. Sheikh Ahmad Al Hamrani also announced the company’s intention on supporting The Saudization initiative launched by the government.
“We are pleased to meet you all today to share with you our plans and commitment to expand Nissan’s presence in our market. Our meeting today takes our relationship further and establishes common grounds between us based on which our communication and relationship will be much easier”, said Sheikh Ahmad.
“Among out first commitments to be realized here is the application of the Saudization program in every possible way. We are part of this country and we can only accept a fruitful and healthy relationship of give and take”, he added.
Monal Zeidan, corporate communications manager at Nissan Middle East said: “We are keen to meet with the press in each market and share with them our market objectives as well as global insights that are driving Nissan’s success.
“The media play a key role in reflecting public opinion and aspiration. Their feedback helps us tremendously in understanding our markets and delivering the best in products and services to our consumers.”
