The Oman-based Amouage LLC has launched the newest addition to its perfumes. Dia, meaning day in Spanish and brightness in Arabic is “a unique fusion of French sophistication and Arabic exoticism, a blend of east and west in the strongest traditions of fine fragrance,” according to a company press release.
“Amouage is now extending its range to include new more contemporary fragrances such as Dia which are designed to attract new clientele yet still appeal to existing customers,” commented Chandra Lahiri, Amouage managing director. “The addition of Dia to our range will appeal to a wider audience and will cover a wider distribution network throughout the United Arab Emirates (UAE), Saudi Arabia, the Gulf and Europe”.
Dia complements the Amouage range of fine fragrances that include Amouage Gold for men and ladies and Amouage Cristal, also for both men and ladies. Dia will be the first perfume of the range to launch the new corporate colors of black and gold in its packaging. As part of the launch of this new fragrance, Amouage have appointed Ms. Puri from MTV to be the face for the new Dia fragrance. — (menareport.com)
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