Panasonic, the leading global manufacturer of consumer electronics and home appliances, has announced the launch of its complete range of decorative Split Air Conditioners with Super Ionizer in the Middle East. The new CS/CU-C28CKF(S) range is a high capacity 28,000 BTUs (British Thermal Unit) device.
The launch follows the recent brand unification undertaken by Matsushita Electric Industrial Co., Ltd, Panasonic's parent company. Under the brand unification, the name Panasonic has replaced National on all home appliances
and electrical products, and taken over as the main global brand.
"We are delighted to introduce the Panasonic Split Air Conditioner range to our customers in the Middle East This marks the introduction of the first range of air conditioners, following the global brand unification,
to be manufactured and marketed under the Panasonic brand name. We have timed the launch to coincide with the start of the hot summer months in the region," said Masaki Okamoto, Product Manager, Air Conditioners, Panasonic
Marketing Middle East FZE.
"Panasonic is known for its innovation and introduction of ideas that can ease and enhance consumers' lives. The CS/CU-C28CKS range has been designed using the same principles, combined with the guarantee on quality that our consumers have come to expect. The range is compact, user-friendly
and super-quiet. More importantly, they use less energy than any other competing brands, resulting in substantial cost savings over time. They also have the ability to provide cool air when it's warm, and hot air in colder weather, for comfort in all seasons. It is for these reasons that we are confident that the new range will be well-accepted by consumers in the Middle East," added Okamoto.
The air conditioners can deliver energy savings up to 13 percent over conventional models. They can be further pre-programmed through the remote control to operate in three modes, powerful, economy or quiet. (menareport.com)
© 2004 Mena Report (www.menareport.com)
