The Pantene Style Demonstrations, part of an exclusive evening featuring Pantene’s acclaimed Global Artistic Director Andy Uffels, proved to be one of the most captivating events of the recent Milan Fashion Week. This debut of Pantene at the fashion week also made an emphatic style statement that focused on hair.
Uffels, the winner of several international hairstyling awards and the official stylist of the Pantene Pro-V brand, demonstrated some of the hottest hair fashions fresh off the catwalk as part of a larger multi-brand beauty and fashion presentation dubbed, “Scenes from the Boudoir, An Evening of Beautiful Possibilities”.
He also showcased the many benefits of the Pantene product line and reinforced the message that healthy hair is the key to beautiful hair and easy styling.
With a research-oriented focus, Pantene has rejuvenated the Pro-V line-up of shampoos and conditioners, including those frequently used by Uffels. As such, he was the ideal person to demonstrate the essential link between health and beauty.
Uffels presented some of the defining hair trends of 2005 in mesmerizing demonstrations using international models. From pony tails to curls to free flowing, all manner of catwalk styles were shown to be easy to emulate, provided a woman’s hair is strong, shiny and full of life.
Pantene and other beauty industry innovators brought to life the theme, “Scenes from the Boudoir, An Evening of Beautiful Possibilities”, in the heart of the city’s fashion district by creating an opulent boudoir environment inspired by the Italian baroque period and infused with a contemporary twist. The presentation was the talk of the week and received large applause, an enthusiastic response that is sure to secure it as a must-attend event during next year’s Milan Fashion Week.
As an additional element in the grand evening, guests enjoyed exclusive previews of the latest scientific innovations in skincare, fragrances, cosmetics and hair care from leading global brands such as Olay and Max Factor.
Among the fragrances which captured the international guests’ attention was Hugo Deep Red, Yohji Yamamoto, Valentino V, Jean Patou, Boss Soul, Baldessarini Del Mar and Lacoste Essential. The presence of these brands truly reflected the strong link between the fashion and beauty industries and created a dynamic stir among the attendees.
