Pepsi Cola will donate one million dollars to support educational projects in the Arab World. The grant was announced at the US-Arab summit that took place in Detroit, Michigan, United States, from September 28-30, 2003.
Pepsi Cola has been operating in the Middle East for more than 50 years. At the World Economic Forum in Jordan earlier this year, the company pledged 20 percent of its Middle East corporate citizenship and philanthropy budget to IT related projects by signing the CEO Charter for Digital Development.
“We employ some 8,000 thousand people in the region, most of whom are Arabs, ' said PepsiCo's President for Middle and Africa, Saad Abdul Latif. “In countries such as Jordan, Lebanon or Egypt the majority of our workforce is drawn from the local population and we are among the biggest single employers in these countries.”
“We also buy all our commodities, such as sugar, locally; our fleet of distribution vehicles comes from local agents, and we work closely with the local trade providing them with support and assistance on developing sales,” said Latif. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
