Pepsi kicks off its latest promotion in Saudi Arabia

Published June 5th, 2002 - 02:00 GMT
Al Bawaba
Al Bawaba

Pepsi Cola Saudi Arabia kicked off its latest promotion this month in the Kingdom and has experienced much demand for prizes on offer. The promotion includes the option to win football prizes by collecting points and taking them to the select outlets for reimbursing. 

 

The Collect and Win promotion falls under a special platform created by Pepsi exclusively for the Saudi Arabian market. This platform, Share the Dream aims to realize the dreams of football fans all over the Kingdom with various initiatives throughout the coming summer months. Football and music will remain the key focus for Pepsi’s activities, in an effort to cater to the needs and wants of its loyal fans.  

 

“Taking part in the new promotion is very simple, all one needs to do is collect the ring pulls and bottle caps to get the number of points required in order to redeem them for the valuable gifts which include: Stereo Cassette, Sports Bag, Football Shaped Clock, Radio and thousands of Footballs.” Said Marketing Manager for Pepsi Cola Saudi Arabia, Khaled Jadallah.  

 

The promotion will run till the beginning of July this year and is available on the following brands: Pepsi, Pepsi Twist, Seven Up and all Mirinda flavors. Upon presenting the caps and ring pulls to the redemption outlets consumers can automatically pick up their prizes and also take part in the special draw which will be held for 25 Panasonic 42” inch plasma TV and DVD home theatres. 

 

Pepsi-Cola is the Kingdom’s leading soft drink produced at state-of-the-art bottling facilities in Jeddah, Riyadh, Qassim, Dammam, and Abha. Pepsi Cola, Pepsi Twist, Diet Pepsi, Seven-Up, Diet Seven-Up, Mirinda Flavors, Shani and Mr. Juicy are bottled and marketed Kingdom wide. — (menareport.com)

© 2002 Mena Report (www.menareport.com)

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