An agreement was recently reached between Pepsi Cola Saudi Arabia and the Saudi National Football Federation, making Pepsi the sponsors of the Saudi team, stated a press release.
The deal allows Pepsi the privilege of being associated with one of the oldest and most popular of institutions in the Kingdom. It simultaneously makes available to the Federation a medium for international exposure through Pepsi, who remain staunch supporters of football both regionally as well as across the globe.
Pepsi is keen on creating and implementing ventures that incorporate football as well as having Saudi heroes, Hassan Al Yami and Sami Al Jaber, as part of their roster of stars. As an extension of these efforts, the agreement for the sponsorship of the Saudi team comes as a natural part of the evolution of Pepsi and football in the Kingdom.
Initially, the status for sponsorship will remain in a limited scope to be expanded with time. Our plans concerning the Federation include several football programs to be initiated sometime in the near future. It brings us immense pleasure to be able to serve the community and the team with this latest development, and we hope to deliver the best programs possible,” said Regional Marketing Director for Pepsi Cola, Khaled Jadallah.
Pepsi-Cola is the Kingdom’s leading soft drink produced at bottling facilities in Jeddah, Riyadh, Qassim, Dammam, and Abha. Pepsi Cola, Pepsi Twist, Diet Pepsi, Seven-Up, Diet Seven-Up, Mirinda Flavors, Shani and Mr. Juicy are bottled and marketed Kingdom wide. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
