The Middle East and North Africa division of beverage giant PepsiCo announced that it has launched several Oracle-based initiatives for better decision-making, improved sales and increased financial controls.
Pepsi is utilizing custom in-house developed software for direct route sale management and dataware designed to enable in depth business intelligence, based on the Oracle technology platform as well as the Oracle E-Business Suite at regional locations in Egypt, Algeria, Lebanon, Jordan and the Kingdom of Saudi Arabia.
The Oracle-based sales solutions will enable Pepsi to receive up-to-the-minute sales reporting, improved tracking of sales promotions, improved inventory control and faster settlements. The sales analysis data warehouse deployed by the soft drinks giant improves the productivity of Pepsi's regional management by providing reports by route, customer, channel and product, as well as integrating data from multiple sources thus enabling detailed profitability analysis.
“Pepsi's new Oracle-based sales solutions have fundamentally changed the way that we do business in the Middle East and North Africa by giving us unprecedented access to information about volume, discounts and customer needs. Not only are we now ‘selling smarter' across the region through improved decision-making, Pepsi is also reducing costs through greater financial controls and increased efficiencies,” commented Panicos Panayiotou, Pepsi's finance director for the Eastern Mediterranean and North Africa region.
Astrolabe IT custom-tailored Pepsi's sales solutions while KPIT designed and implemented the data warehouse utilizing the Oracle technology platform. In addition, Pepsi's regional offices are on-course for a regional enterprise resource planning (ERP) implementation of the Oracle E-Business Suite, with an emphasis on financial analysis and controls.
Pepsi is deploying modules of Oracle E-Business Suite across locations in the Levant countries, Egypt and Saudi Arabia. Thus far, Pepsi has reported greater accuracy of financial data, increased resource productivity and greater budgetary control as the main benefits of the new Oracle software. In some Middle East countries, Pepsi has succeeded in shortening its monthly financial closing by up to 20 days.
“Oracle's locally based service and support operations, as well as the company's focus on Arabic-enabled solutions, were the deciding factors choosing a business applications partner for Pepsi's eBusiness transformation. We've found that our cash management has improved, and we've strengthened supplier and customer relationships by having faster and better access to key financial information,” added Panayiotou.
Oracle is an international enterprise software company. PepsiCoPepsi-Cola is a leading soft drink in the Middle East, where it outsells its nearest competitor by 2:1, according to a company press release. The company offers a range of products: Pepsi, Diet Pepsi, Mirinda (Orange, Apple, Lemon and Strawberry), 7UP, Diet 7UP, Mountain Dew, Shani and Teem, through a regional network of 27 exclusive Pepsi franchise bottlers. — (menareport.com)
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