‘Al Ain outlet continues to be of strategic importance for Jacky’s Electronics’ growth,’ says COO

The strategic importance of Al Ain in Jacky’s Electronics’ growth has been reinforced with the announcement that the company will invest in a series of promotion designed for especially for Bawadi Mall. 

Jacky’s opened its Al Ain branch in Bawadi Mall in 2009 for the tech-savvy customers in Al Ain, looking for value-for-money deals and new products. Since then, the outlet witnessed strong and steady sales growth in several categories such as smart phones, tablets, home entertainment and IT gadgets. 

With one promotion already underway, the company says it plans to run more seasonal promotions in the run up and into the New Year. 

Currently anyone who spends AED 300 up until 2^nd December at Jacky’s Bawadi Mall, Al Ain outlet gets the chance to win one of ten BenQ 32” LCD TVs. A new promotion will then kick off immediately the day after the prize winners are announced on 3^rd December. 

Ashish Panjabi, Chief Operating Officer, Jacky’s Group of Companies said the company’s success is due solely to its loyal customers. 

“We want to thank them and at the same time reaffirm our long term commitment to the Al Ain market by running a series of exclusive promotions” he said. “The outlet remains strategic focus for the group as the latest range and new launches are readily available in the store. 

Jacky’s Bawadi Mall is the company’s only outlet in the Emirate of Abu Dhabi. The 147 sq metres store offers products across notebooks, PCs, digital cameras, mobile phones, tablets, MP3 players, accessories, Plasma and LCD TVs, as well as gaming products from over 50 international brands that have partnered with Jacky’s. 

Khalid Shraim, Marketing Manager, Bawadi Mall said: "We chose Jacky's not only because they area big retailer in the UAE in terms of retail space and business volumes but also due to the fact that they are renowned for offering great value to their customers. Our partnership with Jacky's Electronics goes back to the opening of the mall in 2009. We were at that stage very selective in choosing our tenants and went by Jacky's Electronics reputation as the leading brand in home-electronics offering electronics and appliances from global brands. We believe that the strength of Bawadi Mall brand is the sum total of the leadership of every single brand in our mall, some of which made their debut in the UAE through us." 

"Visitors of Bawadi Mall are digital savvy and they appreciate latest consumer technologies. We are confident this promotional campaign will achieve positive results and enhance loyalty between our visitors and Jacky's. We regard Jacky's Electronics as a long term strategic partner and we value their special offers and deals. We would like to urge all our tenants to offer exciting promotions to spread a culture of "shop and win" in the mall." Shraim added. 

Jacky’s is the only electronics company to be awarded ‘Superbrand’ status for sixth year in a row by the UAE Superbrand Council.