68 percent tablet users spend most time on web browsing

Press release
Published September 14th, 2011 - 09:36 GMT
Samsung GALAXY Tab
Samsung GALAXY Tab

According to a recent research conducted by Morgan Stanley, 68 percent of respondents regularly used their tablets to browse the internet. Email and social networking ranked the second and third most popular activities amongst tablet consumers with 62 percent and 53 percent respectively. This research, while providing insight on consumer usage of the tablet, reinforces the popularity of the multi-functional, portable computing device.

Tablets are also used popularly as multi-tasking mobile devices for entertainment, information, education and work. Most tablet consumers use the device for content consumption such as web browsing, email, instant messaging, social networking, media consumption and simple gaming. However, contrary to popular belief, tablets are not only used for content consumption but also for content creation. According to a survey conducted by Jefferies, content creation activities such as writing, editing or creating spreadsheets, and editing or managing photos are undertaken at similar rates on PCs as well as tablets.

Tablets were built to fit the needs of consumers of a portable computing device that is intuitive, fast and allows users to stay connected while on the move. As the tablet industry expands, more manufacturers provide devices that can efficiently multi-task and are powerful enough to provide a PC-like experience in a portable form factor. The adoption of the new technology is fast rising and the tablet industry is estimated to record a 289 percent year-on-year growth by the end of 2011, according to a recent research published by the Jefferies Group.

Samsung, a major player in the tablet industry, recently launched its second tablet, the GALAXY Tab 10.1, across the GCC.  The launch of the new generation tablet builds on the success of the first generation GALAXY Tab which was launched in the region in November 2010. Similar to the GALAXY Tab, the new Tab 10.1 has Arabic language support and Arabic lifestyle applications developed to specifically cater to the Arab audiences.

In 2010, following the launch of the GALAXY Tab, Samsung Gulf Electronics had registered an average market share of 16 per cent across the GCC countries. The solid growth and demand of tablets in 2010 increased the region’s market share up to 22 percent in Q2 2011. With the launch of its expansive portfolio of tablets, Samsung anticipates an increase in regional sales and aims at increasing the current market share to 30 percent by the end of 2011.

The new generation tablet by Samsung ticks all the right boxes when it comes to meeting the consumer needs. The new Samsung GALAXY Tab 10.1 is widely-believed to be the strongest Android based contender in the tablet industry. The Tab 10.1 is the world’s thinnest and lightest tablet in the market, measures 8.6 millimeters and weighs 565 grams. With a powerful 1GHz dual core processor and 1 GB RAM, the Tab 10.1 provides efficient multi-tasking, smoother transition between different applications and overall a more intuitive navigation between home screens and broader support of USB accessories.

It comes with the Android™ 3.1 Honeycomb OS, the latest Android operating system optimized for tablets overlaid with the Samsung proprietary user interface, TouchWiz UX. The tablet provides super-fast 4G download speed with HSPA+ 21Mbps connectivity, allowing users to download their data faster and reducing data transfer time. Similar to its predecessor, users of the Tab 10.1 can access websites based on Adobe Flash as the tablet has with full Adobe Flash 10.2 compatibility.

To allow users to enjoy their movies, books and photos, the GALAXY Tab 10.1 includes a brilliant 10.1-inch touch screen display with WXGA 1280 x 800 resolution that delivers vibrant colors and crisp clarity. This expansive screen is centered inside a narrow bezel to enhance the wide viewing angle. Users can enjoy full HD1080P playback and record videos of 720P picture quality on the new tablet. The Galaxy Tab 10.1 also features a 3-megapixel rear camera and a 2 megapixel front camera that can be used for video calling, taking high-quality images and recording videos.

To cater to its business consumers, the Samsung Galaxy Tab 10.1 includes an industry-leading suite of solutions designed to give enterprise customers and IT managers more security. Developed in collaboration with industry-leading partners such as Cisco, Sybase, SAP and Citrix, Samsung's enterprise mobility solutions will provide flexibility and connectivity for mobile workforces, ensuring that users are able to operate more efficiently on the move.

Tablets, equipped with the powerful PC-like computing capabilities, are fast emerging as the perfect solution for tech-savvy consumers who wish for smart multi-tasking mobile devices. As the Gulf consumers seek a high-quality and efficient mobile computing device that is tailored to fit their unique needs, the demand for Tablets will be high across both the consumer and enterprise markets with players such as Samsung leading the way with its technologically advanced and innovative products.

Background Information

Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.

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