AABC shines at the Video Wave #4 competition conducted by NMEF bagging seven of the top 10 prizes
Abdulmohsen Abdulaziz Al Babtain Company (AABC) sales team bagged the highest number of prizes in the Video Wave #4 competition organized by Nissan Middle East FZE (NMEF). This year, the competition was held in commemoration of the 70th anniversary of Nissan Patrol. The prizes were announced at a special ceremony held in Dubai in November.
The competition began in January 2022 and was held exclusively for Nissan Service Center sales’ teams across the region. This is the 4th in a series of the Video Wave competitions, and AABC has consistently put up a sterling performance in all the waves.
The Video Wave #4 posed a greater challenge than usual in that each participant was required to develop a five-minute video reflecting the "Hero of All Terrains" heritage of Nissan Patrol. The video also had to highlight the new features on the 2022 model, how they compare with the previous models, and capture customers’ perception of Nissan Patrol using testimonials and the after-sales service competition that showcased Nissan Patrol service center.
The winners from AABC sales team included Wael Abu Dawlah in the first top, Abdul Majeed Al-Maloul came second, Haneen Daher and Amina Jawogo shared the third place, Muhammad Abu Ali came in the fourth place, and Antar Abdul Ghani the sixth. As for the after-sales services competition, Mr. Walid Khammas - Maintenance Service Consultant won the third place. The winners took home cash prizes of up to AED 12,000!
The videos were judged on a range of criteria such as professional appearance, product knowledge, accuracy of the features, creativity, social media exposure, and more. The judges were from NMEF, representing different departments for a balanced assessment of the entries.
Over a span of three months, the video contents broadcasted by AABC participants jointly received over 4,450 likes and 49,000 Views. These videos will be used as best practice videos for training purposes Nissan Sales.
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.